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All in the Family

  I often think about what will my daughter be when she grows up. Will she have the same passions as me? Will she want to pursue the same career as me?

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FloydFest: The Music Without the Madness

Just because you’re older now and maybe you’ve had kids doesn’t mean your love of live music has gone to the wayside. Your old camper van has been replaced with a safer car and you no longer take off at a moment’s notice to go on a weekend adventure without some careful planning. Maybe you even think your days of going to multi-day music festival is over, but what if they’re not?

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An Insider’s Guide to the Outdoors

Has this ever happened to you? You’re visiting another city and you want to get out for a quick run or get your kids outdoors. You don’t have time to spare and don’t want to waste it someplace disappointing. You google ‘trails’ or ‘hiking’ in the city you’re visiting and you come up with some ideas. But the information seems a little canned. How long has it been up there?

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Sweet News on Pickleball, The Rising Star of Racqu...

The Darby Comm team is an active bunch: running, hiking, Pilates: you name it, we’ll give it a try. Last summer while at the 2013 Huntsman World Senior Games representing our client, Hyland's Homeopathy, we discovered a sport that’s too cool not to share — pickleball.

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Upping Your PR Ante

PR is changing the way it does business. But probably more importantly, PR is changing in the way it affects people. With the widespread growth of social media and digital marketing, PR has shifted from being just a press release and a press conference. It's more about bringing the experience and story behind a brand directly to the consumer in fresh, innovative ways.

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Best Practices for Ambassador Utilization

The beauty products company, Julep, knows how to leverage brand ambassadors as outlined in the latest issue of Fast Company – our favorite magazine. Julep founder, Jane Park, offers smart and practical ‘best practices’ for ambassador utilization. A great quick read and just too useful to keep to ourselves…

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Working the System

When creating a PR strategy, what gets better results: setting firm goals or having a good system in place to follow day-by day? Can a goal ever be achieved without a system? 

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Best New Gear Award Presented to Granite Gear’s Ni...

The 2014 Winter Market Outdoor Retailer offered up some great surprises this year. One notable highlight was at the Granite Gear booth.

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The AT Movie Kickstarter Campaign

We've got a guest blog comin' at ya! Thru-Hiker Chris Galloway from Horizonline Pictures is embarking on his AT Movie kickstarter campaign. He hopes to raise enough funding to make a film about thru-hiking the Appalachian Trail. Help him get there! (Details at the end of this blog post).

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