Vasque announces the release of a series of animated videos that educate retailers and consumers on the technical design and advancement of their performance driven footwear. Vasque sourced Planet Propaganda, a media and communications company from nearby Madison, WI, to craft the informative and humorous short videos that will be used by sales reps, retailers, athletes, and available on the new Vasque website.  The series of videos, including the firsts, “The Science of Fit” and “The Story of the Last”, are narrated by a comical, but all knowing ancient character, The Master of Fit, who emphases the importance of understanding every individual foot to determine the ultimate fit.

“At Vasque we are first and foremost about technical design, significant innovation, and creating performance enhancing footwear,” states Sarah Pitts, Vasque marketing director. “We created these videos as a fun and educational tool to highlight and demonstrate our understanding about the heavily intricate features of the foot, its function and how at Vasque we use this understanding to build shoes that provide the ultimate fit to enhance comfort and stability for every foot style. And as the Master of Fit says, ‘Vasque understands fit as moon understands the ocean’.”
 

Currently the videos are available for viewing on YouTube while awaiting the launch of Vasque's new website.

For your viewing pleasure please visit:

http://www.youtube.com/watch?v=4ibC2k7_NdQ

http://www.youtube.com/watch?v=Id1nzmw9CdU